What Does a CMO Do?

Whether you’re a startup, small enterprise, or corporation, the chief marketing officer (CMO) plays a key role in your organization. Should you’re looking to hire for this position, knowing the chief marketing officer job description inside and out will give you a clear picture of what you’ll have to establish in your subsequent CMO.

Right this moment, we’ll be covering the chief marketing officer’s job in detail, including the requirements and qualifications for the role, as well because the challenges of attracting and retaining top CMO talents.

Chief Marketing Officer Job Description: Summary

Most know that the chief marketing officer is a C-suite position however many are unclear on the position’s job description. What is the role of a chief marketing officer and what are the primary responsibilities of the role?

Oversee marketing and advertising initiatives for an organization

The very term chief marketing officer means that the role is equal parts leadership (chief), marketing (marketing), and direction (officer). While the CMO is responsible for spearheading all of your marketing and advertising efforts, they’re additionally tasked with leading in such a way that keeps all marketing-associated employees working towards your group’s quick-term and long-term goals.

Report directly to the chief executive officer

As the chief executive officer (CEO) is the highest-ranking position at most organizations, the chief marketing officer is chargeable for reporting directly to the CEO. With the CEO making ultimate decisions on the direction of the group, the CMO is finally responsible for buying into the CEO’s vision and implementing strategies that will help the company achieve its lengthy-term goals.

This makes the CEO-CMO relationship a highly essential one, as these two roles working in tandem can drive a lot of the change, growth, and tradition at an organization.

Use market research, pricing, advertising, public relations

The CMO should be comfortable in a number of areas, from market research to pricing to advertising and others—leveraging each of them to affect your organization’s success, growth, and revenue.

Chief Marketing Officer Job Description: Skills

The CMO must possess a novel and versatile skill set to perform the job properly:

Analytical and inventive thinking

Marketing is both science and art. The CMO should understand human psychology, be able to analyze and apply data, and establish problems and their solutions. At the similar time, they should also possess the creativity to conjure up new ideas, develop better strategies, and build on what has already been done.

Deep understanding of the model, product, and industry

There’s a reason why CMOs want a wealth of experience and years of experience to take on the responsibilities of the position.

CMOs ought to possess a deep understanding of not only your group’s brand, its products and providers, but in addition your niche and business as a whole. Without this knowledge base, you can’t count on your CMO to lead a workforce with confidence.

Awareness of legal, finance, marketing production, and information technology disciplines

While your CMO’s day-to-day responsibilities might not always involve disciplines equivalent to law, finance, and information technology, they will must a minimum of exhibit cross-functionality—which is perhaps the CMO’s most important skill.

Knowledge of marketing principles

In fact, your CMO will should be highly knowledgeable about marketing principles and practices. This is developed by not only a marketing or business educational background but also palms-on experience in previous marketing roles.

Chief Marketing Officer Job Description: Training and Expertise

When hiring for the chief marketing officer position, there are a number of totally different qualifications it is best to consider listing in your job description:


Most chief marketing officers are required to have not only a bachelor’s degree in marketing or advertising, but in addition an MBA or a master’s degree with a specialization in marketing.

There are certain circumstances in which you would possibly make an exception to those academic necessities—such as in case you are looking to promote an employee from within. Typically, this type of employee has significant company expertise to make up for the lack of education. This is usually somebody who you’ve got already begun priming for the position and see as a key part of your group’s long-time period future.


As for experience, there are factors to consider—marketing experience and leadership experience. You ought to be looking at candidates who’ve roughly 10 years of expertise (or more) in marketing or business development, and those self same candidates also needs to have at least three-5 years of experience in a senior leadership function—whether or not it’s in C-suite positions or other upper administration roles.

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