What Does a CMO Do?

Whether or not you’re a startup, small business, or corporation, the chief marketing officer (CMO) performs a key position in your organization. For those who’re looking to hire for this position, knowing the chief marketing officer job description inside and out will provide you with a transparent image of what you’ll need to identify in your next CMO.

Right now, we’ll be covering the chief marketing officer’s job in detail, including the necessities and qualifications for the position, as well because the challenges of attracting and retaining top CMO talents.

Chief Marketing Officer Job Description: Summary

Most know that the chief marketing officer is a C-suite position however many are unclear on the position’s job description. What is the position of a chief marketing officer and what are the first responsibilities of the function?

Oversee marketing and advertising initiatives for a company

The very time period chief marketing officer suggests that the role is equal parts leadership (chief), marketing (marketing), and direction (officer). While the CMO is chargeable for spearheading all of your marketing and advertising efforts, they’re also tasked with leading in such a way that keeps all marketing-associated employees working towards your group’s quick-time period and long-term goals.

Report directly to the chief executive officer

Because the chief executive officer (CEO) is the highest-ranking position at most organizations, the chief marketing officer is accountable for reporting directly to the CEO. With the CEO making final decisions on the direction of the group, the CMO is ultimately responsible for buying into the CEO’s vision and implementing strategies that will help the company achieve its lengthy-time period goals.

This makes the CEO-CMO relationship a highly necessary one, as these two roles working in tandem can drive much of the change, growth, and tradition at an organization.

Use market research, pricing, advertising, public relations

The CMO should be comfortable in a number of areas, from market research to pricing to advertising and others—leveraging each of them to influence your organization’s success, development, and revenue.

Chief Marketing Officer Job Description: Skills

The CMO needs to possess a unique and versatile skill set to perform the job properly:

Analytical and artistic thinking

Marketing is both science and art. The CMO should understand human psychology, be able to investigate and apply data, and establish problems and their solutions. On the similar time, they need to also possess the creativity to conjure up new ideas, develop better strategies, and build on what has already been done.

Deep understanding of the model, product, and industry

There’s a reason why CMOs want a wealth of expertise and years of expertise to take on the responsibilities of the position.

CMOs should possess a deep understanding of not only your group’s brand, its products and services, but also your niche and trade as a whole. Without this knowledge base, you possibly can’t count on your CMO to lead a workforce with confidence.

Awareness of authorized, finance, marketing production, and information technology disciplines

While your CMO’s day-to-day responsibilities won’t always involve disciplines akin to law, finance, and information technology, they will need to a minimum of exhibit cross-functionality—which is maybe the CMO’s most important skill.

Knowledge of marketing rules

Of course, your CMO will should be highly knowledgeable about marketing ideas and practices. This is developed by not only a marketing or business educational background but in addition arms-on expertise in previous marketing roles.

Chief Marketing Officer Job Description: Education and Experience

When hiring for the chief marketing officer position, there are a number of totally different qualifications you need to consider listing in your job description:


Most chief marketing officers are required to haven’t only a bachelor’s degree in marketing or advertising, but also an MBA or a master’s degree with a specialization in marketing.

There are specific circumstances in which you might make an exception to these academic requirements—akin to if you’re looking to promote an employee from within. Typically, this type of worker has significant company experience to make up for the lack of education. This is usually somebody who you’ve gotten already begun priming for the position and see as a key part of your organization’s lengthy-time period future.


As for expertise, there are factors to consider—marketing expertise and leadership experience. You ought to be looking at candidates who’ve roughly 10 years of expertise (or more) in marketing or business development, and those same candidates should also have at the very least three-5 years of expertise in a senior leadership role—whether it’s in C-suite positions or other higher administration roles.

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