Real estate classifieds and services company Domain has struck a four-year naming rights deal with Cricket Australia.

Domain joins Alinta Energy and Woolworths as the sport’s major domestic partners, with the agreement involving use of the company’s branding and content across mobile, web and slot mudah menang social media platforms as well as on TV and at cricket grounds.

“We believe the ‘spirit of cricket’ is resilient and look forward to the growth opportunities this partnership will provide,” Domain chief editorial and marketing officer Melina Cruickshank has told Fairfax Media.